It is often said that starting a business with your spouse is one of the hardest things you can do in life. We did not listen of course, and thought: "How hard can it be?" Turns out it IS actually really hard. But also really fun. We're Elin and Magnus Holmgren, and Mindmade is our small but quickly growing family company.





As long as I can remember my head has always been full of ideas. As a kid I wrote stories, made animated movies, invented things, and even broke my toys on purpose in order to build new toys. As I grew up my ideas took me to film school, and I eventually ended up working in the glamorous (not really) Swedish film and TV industry.

I worked with everything from directing to special effects, however, most of the time I ended up working on someone else's ideas. So, when my wife also grew tired of her job, I cornered her and said "Let's start a company together and do what we want!".




What do you get if you mix a restaurant manager from McDonald's, a barista from a coffee shop, and a nail technician? Well, you get a service-minded problem solver who is used to working long hours and have an eye for details. In other words, you get me!

With Magnus being the "idea machine" of Mindmade, my most valuable superpower is my ability to break things. Not physically of course, but I use my eye for details and my problem solving skills (thanks McD!) to spot the flaws and "break" our ideas over and over again until they are, hopefully, unbreakable.


In 2014 we started a small side-project together when we invented a card game for couples called "Bedroom Battle". When our first small print run quickly sold out we thought: "Hey, this could actually become a real business!".

We continued inventing games for couples, and before we knew it we had both quit our previous jobs and suddenly found yourselves working full-time at our company called "Tingletouch".

Now, we had plenty of other product ideas too. Ideas that were not games and ideas that were not only intended for couples. So, when we created our first party game called "Debatable" in 2017, we also decided to create a new product brand called "Mindmade".

We continued creating more and more products and eventually we changed our company name to "Multimake", since that describes what we do really well – a lot of everything.

Today, both our Tingletouch brand and our Mindmade brand are part of Multimake. Mindmade is the brand name we use for our products that are intended for a broad target group, while we use Tingletouch for our romantic products aimed at couples. Feel free to check out Multimake and Tingletouch to learn more about our company and our other products.

Multimake AB is a corporation (limited company) based in Gävle, Sweden. We currently sell our Mindmade products in Europe, United Kingdom, USA, Canada, and Australia. We welcome resellers and distributors from anywhere in the world to contact us if you are interested in our products. Just send an email to



OmniX is a Swedish / European distributor who currently stock Everyone's an Expert, Debatable, and the Swedish version of Debatable called Debattera Mera. More information can be found here (in Swedish): www.omnix.nu.

If you are a distributor or reseller interested in selling our products, please contact us at


You can buy our products from our own online store and also from the resellers below. Please note that all our products may not be available at all resellers. If you are looking for resellers for our Tingletouch brand you can find them at Tingletouch's website.



Amazon.co.uk (UK & most of Europe)
Coolstuff.com (United Kingdom)
Squizzas (United Kingdom)
Gamesweb (Denmark)
Coolstuff.dk (Denmark)
Coolstuff.de (Germany)
Coolstuff.no (Norway)
Coolstuff.fi (Finland)

North America

Amazon.com (United States)
Amazon.ca (Canada)

Rest of the world

Amazon.com.au (Australia)


Below you can find product texts, high-resolution product shots, and product videos that you may freely use for your online store, blog posts, and news articles.

Product Texts

Product Shots

You can find product shots for all our products here: https://mindmade.com/productshots.

Product Videos

The Snow Sculpture Bag

The Snow Sculpture Bag, How it works

Advent Calendar for Couch Potatoes

Advent Calendar for Couch Potatoes, How to use

Subscribe to our mailing list to remember us and receive news, updates and special deals. We promise not to send spam or share your address with anyone.
Subscribe to our mailing list to remember us and receive news, updates and special deals. We promise not to send spam or share your address with anyone.

Contact us:

Tell your friends about us: